How Fusion Media Group is Shaping its Commerce Content

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Back in 2013, Shane Roberts thought he’d found a back door into the ranks of Kotaku’s editorial staff.

Roberts, a gaming junkie who had been keeping his head above water as a freelance writer and wedding photographer after graduating from NYU, noticed a job listing for a deals content writer for Kotaku, the gaming site owned by what was then called Gawker Media.

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