How Fusty Old Hearst is Becoming a Modern Publisher

By: Lucia Moses | Digiday

Being a publisher today means marrying scale and distribution. That’s hard enough, but what if you’re a legacy publisher with a sprawling collection of brands with neither a strong digital DNA nor a history of working cohesively? That’s the situation facing Hearst Magazines, and the job of getting them to publish at Web speed and working together falls to Troy Young, the magazine company’s president of digital media.