How Gannett’s Cost-Cutting and Breakthrough Video Ads Helped Land Journal Media Group

When it was created this past spring, the Journal Media Group (JMG) hinted it would be looking for acquisitions in “additional attractive markets.” In fact, the new company, which combined E. W. Scripps’s 14 dailies with Journal Communications’ flagship Milwaukee Journal Sentinel, was set up to make the financing of acquisitions relatively easy.