How German Legacy Publishers are Chasing Millennial Audiences

The efforts of venture-backed new media startups jostling for the attention of millennial audiences has crescendoed in the U.S. in the past couple of years, with sites like Vice, BuzzFeed, Fusion, Vox, Mic, and others ramping up their variety of content and their presence on social media. In Germany, news sites are similarly seeking to capture “young” audiences.