How German Publisher Spiegel is Experimenting Beyond the Metered Paywall to Drive Reader Revenue


The pivot to paid has many variations. German publisher Spiegel, which publishes weekly news magazine Der Spiegel, is taking an approach that’s somewhere between a paywall and a metered system. Spiegel+ instead makes approximately 100 articles available to subscribers and scatters them throughout the site. The goal: to drive subscriptions based on reader interest in individual stories, rather than risk losing readers by asking them to subscribe too fast.

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