How Germany’s Bild Evaluated Instant Articles

Posted Thursday, October 26, 2017 1:00 pm

Grzegorz Piechota | WAN-IFRA

Germany-based operations in the Paid Models segment of Axel Springer (which include Bild and Die Welt) generated $1.3 billion in revenue in 2016 and enjoyed a 16% EBITDA margin. Although the combined revenue from circulation (print and online) at Bild is higher than its revenue from advertising, the latter remains the main source of revenue for its online business.

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How Germany’s Bild Evaluated Instant Articles

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