German publishing giant Gruner + Jahr’s tough line on ad blocking appears to be working.
Since November, the parent of news title Stern and hundreds of consumer magazines has been barring ad-blocking software users from desktop content on its special-interest title, Geo (its equivalent to National Geographic). In the last few weeks, it deployed the same method for three other special-interest sites: food and recipe site Essen&Trinken and two interior design magazines, including Schöner-wohnen.de.
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