How Google Helps Publishers Connect Audience Data to Actionable Insights

Posted Thursday, February 14, 2019 12:30 pm

Shelley Seale | INMA

Google’s News Consumer Insights (NCI) dashboard and framework emerged out of a series of findings from Project Fuse, an initiative launched in 2017 that set out to uncover data solutions to help publishers better understand their audiences and enable them to make informed audience development decisions.

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How Google Helps Publishers Connect Audience Data to Actionable Insights

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