How Hearst Newspapers Changes its Paywall to Drive Reader Loyalty

Posted Monday, March 5, 2018 8:01 am

Max Willens | Digiday

Hearst Newspapers has replaced its one-size-fits-all paywall with a customizable one. The newspaper group, with 24 daily and 64 weekly papers, including the Houston Chronicle and the San Francisco Chronicle, has been tinkering with a paywall whose permeability changes depending on who’s visiting and what they’re reading.

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How Hearst Newspapers Changes its Paywall to Drive Reader Loyalty

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