As of early February, WhatsApp is in the pockets of over one billion people worldwide – one in seven of every man, woman and child on the planet.
The messaging app’s potential as a broadcast platform was quickly seized upon by news organizations eager to tap into the user base, whether to deliver top stories and traffic news to readers on their commute, give an audience updates to an ongoing story, or act as a platform for public service announcements in times of national crisis.
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