How Le Monde is Using Podcasts to Drive Digital Subscriptions

Posted Wednesday, September 11, 2019 8:00 am

Lucinda Southern | Digiday

French news publisher Le Monde has launched three podcast series adapted from investigative articles that have been successful at driving high numbers of new subscriptions.

The first podcast series, “Sept ans de trahisons,” (“Seven years of betrayal,”) launched Sept. 3. and is adapted from investigative reporting into problems within France’s Socialist Party, by two Le Monde journalists.

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How Le Monde is Using Podcasts to Drive Digital Subscriptions

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