How Le Monde Uses Whatsapp to Reach African Readers

Posted Tuesday, February 25, 2020 9:19 am

Lucinda Southern | Digiday

Facebook may have restricted the list size that publishers can broadcast WhatsApp messages to, but French newspaper Le Monde is using the status feature to reach new readers in French-speaking African countries.

Since December, African-focused edition Le Monde Afrique has grown to 10,000 WhatsApp followers by posting content to its WhatsApp status, a similar feature to Instagram Stories.

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How Le Monde Uses Whatsapp to Reach African Readers

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