How Likely Are You to Join an Industry-Wide Response to Ad Blocking?

In all, some 46 respondents (out of a total of 82 participants, or 56 percent) told us they would back such a movement, with a further 26 (or nearly 31.7 percent) saying they were "somewhat likely" to support it.

In recent months, the issue of ad blocking has become one of the hottest topics in the news publishing industry. With an ever-increasing number of readers turning on software that blocks out all – or nearly all – advertising, the level of alarm is growing.