How Media Startups Can Monetize Their Social Capital

Posted Friday, February 24, 2017 11:47 am

James Breiner | MediaShift

Lately I have been reading a lot about a new way of valuing media that would benefit entrepreneurial journalism ventures, which nearly always lack capital to launch and sustain themselves.

Sociologists and economists have been writing about it for years — social capital — and I am embarrassed to say that I have just started learning about it.

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How Media Startups Can Monetize Their Social Capital

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