How Mic Turned Tumblr Into a Big Traffic Driver

Posted Wednesday, February 18, 2015 10:17 am

By: John McDermott | Digiday

A little more than a year ago, Mic (then still known as PolicyMic) had just a few hundred followers on Tumblr and was doing nothing but reblogging posts from other accounts. Today, Mic’s Tumblr has nearly 100,000 followers and the referrals it generates constitute 5 percent of Mic’s total monthly traffic.

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How Mic Turned Tumblr Into a Big Traffic Driver

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