How Mic Used Its Social Accounts To Influence Its New Vertical-Focused Editorial Strategy

Posted Thursday, April 6, 2017 12:45 pm

Joseph Lichterman | Nieman Lab

Last week, the millennial-focused publisher Mic unveiled a redesigned site and a new approach to organizing its coverage. It launched nine new verticals covering a range of topics from the Trump administration and body positivity to feminism and personal finance.

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How Mic Used Its Social Accounts To Influence Its New Vertical-Focused Editorial Strategy

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