With the help of machine learning, local and regional publisher Mittmedia has looked into why its subscribers have churned. The company got a comprehensive picture of the causes using different data points such as age, gender, online behaviour, and payment history. Some of the results were quite surprising.
INMA members sat in on a live Webinar Wednesday to learn about Mittmedia’s findings as presented by Head of Digital Development Robin Govik and Product Manager for Data Michelle Ludovici.
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