How Much Do Analytics Matter in Podcasting?

Posted Thursday, November 16, 2017 11:30 am

Russell Lindley | MediaShift

As analytics make podcast advertising more formulaic, brands are increasing their advertising spend on on-demand audio. According to audio platform audioBoom, 93 percent of brands have increased their podcast advertising spend from 2016 to 2017, and per the latest Bridge Ratings forecast, ad spend is expected to hit $534 million in 2020.

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How Much Do Analytics Matter in Podcasting?

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