How NBC Built a New Tool to Improve Collaboration Across its Newsrooms

Across all of its platforms, in both digital and broadcast, the NBCUniversal News Group — NBC News, MSNBC, and CNBC — employs thousands of journalists and publishes hundreds of stories each day.

With so much reporting going on, it can often be difficult for staffers to know for sure what’s going on in other parts of the organization. But as part of a larger effort to promote better communication and streamline how information is shared across its newsrooms, the company this summer released NewsConnect, a centralized platform that lets staffers throughout the organization share information and story updates. An average of 900 NBCUniversal News Group employees now use NewsConnect every day.