How NBC News Cut Video Load Times to Under Three seconds

Posted Tuesday, June 6, 2017 9:45 am

Sahil Patel | Digiday

By switching from Flash to HTML5 video, NBC News has sped up video delivery on its websites, which has contributed to an overall growth in on-site video viewership amid various other user experience improvements.

Today, 95 percent of the desktop videos across NBC News, Today.com and MSNBC.com load in under three seconds.

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How NBC News Cut Video Load Times to Under Three seconds

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