How News UK Digs Into Data to Build its Subscriber Base

Posted Wednesday, October 15, 2014 9:51 am

By: Chris Smith | Digiday

News UK, the British publishing arm of News Corp, is digging deep into its data to drive readership. To do so, it’s looking outside of the publishing business to maximize the base of digital subscribers for its news properties, which include The Sun, The Times and The Sunday Times.

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How News UK Digs Into Data to Build its Subscriber Base

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