Experimentation and adaptability are the keys to charting a new path for digital publishers, said experts from Vice News, the New York Times, Quartz and other innovative newsrooms at a discussion last week in New York City.
Take metrics, for example: A decade ago newsrooms were trying to get as much traffic as possible, but publishers now know big numbers don’t necessarily equate to big engagement.
Comments
No comments on this item Please log in to comment by clicking here