By: Louis Amestoy | NetNewsCheck
When the new owners of
U-T San Diego looked at the media landscape, they saw a clear opportunity to disrupt local television by offering a savvy alternative built on the power of the newspaper brand. On the business side it was a clear chance to capture dollars aimed at TV, protect existing advertisers who may have grown wary of stale options and, most important, position the company toward a video-intensive future.
Armed with a $3.5 million budget,
U-T San Diego essentially replicated a linear TV station, built slick sets and hired the necessary talent to execute the programming. Ambitious? Clearly. Realistic? Probably not for most.
Comments
No comments on this item Please log in to comment by clicking here