The email newsletter in 2017 is a core product for national newspapers, digital media brands, platforms, and local news because it’s simply the best available channel to directly reach users on a daily basis.
But how to fill a newsletter with content is an open question. Do editors or algorithms work better? Is a personal touch better reading than a list of headlines? Do you empower users to choose their interests or deliver a curated product?
Comments
No comments on this item Please log in to comment by clicking here