How Philly’s Billy Penn is Building a Local News Audience From Scratch

Posted Thursday, December 18, 2014 9:50 am

By: Joseph Lichterman | Nieman Lab

PHILADELPHIA — Armed with a Kindle Fire tablet, Anna Orso stood just inside the front door of an Irish pub last Monday night welcoming guests to a happy hour in Center City, Philadelphia. She asked the same question to each new person who arrived: Have you signed up for the Billy Penn email newsletter?

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How Philly’s Billy Penn is Building a Local News Audience From Scratch

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