How Podcasters Are Turning to New Technologies and Partnerships to Introduce Programmatic Ads

No two ads on Marc Maron’s WTF podcast are ever really the same. Whether he’s plugging website builder Squarespace (“Are ya thinking of opening a restaurant? Are ya? Are ya going to need a website?”) or snack delivery service Naturebox (“It’s snack time, people!”), each ad is read by Maron in a way that feels like an extension of the stream-of-consciousness style he has on the podcast.