How Politico Crafts Branded Content With a Political Agenda

Posted Friday, July 24, 2015 10:37 am

Rachel Raudenbush | Digiday

While most publishers rushed to set up content studios and nab native ad revenue, Politico has been slow to enter the field of branded content. Since 2013, the news outlet’s branded content strategy has mainly been to serve as a distribution channel for content that brands produced themselves or with an agency.

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How Politico Crafts Branded Content With a Political Agenda

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