“The number one objective for a newspaper is to be talked about,” said Matt Kelly, editor of The New European, speaking at the Digital Media Strategies conference today (22 February).
He explained that the ‘pop-up’ national paper, which went from concept to publication in nine days, owes its success to the strength of the community which it serves – the 48 per cent (16 million) of Britons who voted to remain in the European Union.
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