How Profitable Patch is Automating Ad Buying


Patch, the hyperlocal news network started by AOL and now owned by Hale Global, is looking like an unlikely local news success story, with 2018 looking to be its third year of profitability in a row.

Key to its model is that it started requiring small advertisers to use its self-serve tools to promote themselves and goings-on.

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board