How Publishers Approach Sponsored Content And Programmatic Native

Posted Tuesday, February 9, 2016 9:09 am

Sarah Sluis | Ad Exchanger

In an age of banner blindness, nearly every publisher has added a sponsored content offering. Meanwhile, programmatic native is replacing banners and boxes.

The programmatic native bucket, which includes Outbrain, TripleLift, Sharethrough, Taboola and Yahoo Gemini, features advertising in the form of article snippets, which look similar to sponsored content teasers.

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How Publishers Approach Sponsored Content And Programmatic Native

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