How Publishers Are Using Mobile Notifications in 5 Charts

Posted Monday, December 5, 2016 2:00 pm

Lucinda Southern | Digiday

Publishers are competing for eyeballs on mobile lock screens. Mobile notifications, despite having been around for years, are looking more interesting thanks to granular targeting — by location, for example — and more rich-media functions, like video alerts.

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How Publishers Are Using Mobile Notifications in 5 Charts

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