How Publishers Repurpose Video for Multiple Platforms

Posted Tuesday, September 20, 2016 7:54 am

Lucia Moses | Digiday

When National Geographic launched “Wild_Life with Bertie Gregory,” a new digital series on Vancouver Island’s predators, for its Nat Geo Wild channel, there were YouTube videos at the hub, supplemented by videos specifically created for Snapchat, Facebook and Instagram.

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How Publishers Repurpose Video for Multiple Platforms

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