How Publishers Use Emotion to Promote Content on Facebook

Posted Friday, June 9, 2017 9:45 am

Max Willens | Digiday

There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can.

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How Publishers Use Emotion to Promote Content on Facebook

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