How Research (and PowerPoints) Became the Backbone of National Journal’s Membership Program

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by: Justin Ellis | NiemanLab

In fall 2011, Atlantic Media chairman David Bradley wrote an memo about his career, leading right up to when he bought National Journal and The Atlantic Monthly. It was a roadmap wrapped around a personal narrative, a push to move the politics and policy-focused National Journal titles away from approaching competitors and into new territory.

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