As a business-to-business (B2B) publisher primarily, Reuters’ main audiences are people working for financial companies, who interact with stories and news updates through products such as desktop terminals and specialised data feeds.
They make up 60 per cent of the company’s revenue, with the rest derived from the reporting and multimedia content the international news agency licenses to publishers all around the world, which is why Reuters has taken steps to incorporate new technologies in its newsrooms in order to keep up with industry demands.
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