By: Lucia Moses | Digiday
Online comments sections are a double-edged sword for publishers. For those trying to increase loyalty and engagement with readers, comments should be an essential part of an audience strategy. But all too often, they becomes a haven for trolls and spam. Meanwhile, Facebook and Twitter are becoming the new comments sections as people shift their online conversations there. For those reasons, a host of sites including Reuters, Popular Science and Tumblr recently killed off comments entirely or never introduced them in the first place.
Comments
No comments on this item Please log in to comment by clicking here