Ad blocking has gone mainstream. With 85 percent of digital publishers’ revenue coming from advertising, the trend has led to fear and finger-pointing but no consensus on how to combat the problem, which is complicated by the fact that all parts of the ad infrastructure — advertisers, agencies, ad tech, publishers — play a part.
If no panacea to combat ad blocking has emerged, that hasn’t stopped publishers from trying a variety of approaches, from ridding their sites of intrusive ads to demanding people disable their ad blockers. At Digiday’s WTF Ad Blocking event on Thursday, several of them from Slate to Forbes to The Huffington Post shared how they’re attacking the problem.
Comments
No comments on this item Please log in to comment by clicking here