How Social-Food Publisher Twisted Expanded into Brand Content and Commerce

Posted Wednesday, December 18, 2019 9:45 am

Lucinda Southern | Digiday

Twisted, the food brand from social publisher Jungle Creations, launched in 2016 posting simple recipe videos on Facebook. Now it’s broadened its products and diversified its revenue mix by doing more brand content and commerce, becoming the playbook for how the media company plans to develop its six other brands.

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How Social-Food Publisher Twisted Expanded into Brand Content and Commerce

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