By: Taylor Miller Thomas | Poynter
What do you do with a blog service full of cat GIFs and memes? If you’re Yahoo, you buy it for $1.1 billion. If you’re a media outlet, you use Tumblr as an extension of your brand.
The platform, founded by David Karp in 2007, is home to more than 108 million blogs and more than 50 billion individual posts. Tumblr pages take seconds to set up, and users range from individuals like John Green to companies like IBM.
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