How South China Morning Post Reached 1 Billion YouTube Views

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Three years ago, the South China Morning Post (SCMP) decided to knuckle-down on a video strategy. As CEO Gary Liu recently said: "We always felt explaining China to the world required visuals."

As a Hong Kong-based news operation, it has a 'vantage point' on China. The fruits of its labour were there to see as SCMP hit a milestone one billion lifetime views on YouTube.

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