How Spain’s El País Drove 100,000 Digital Subscriptions During the Pandemic

Posted Thursday, July 8, 2021 4:42 pm

Elizabeth Shilpa | WAN-IFRA

“A crazy story in the middle of a pandemic,” is how Borja Echevarría, managing editor of El País, describes their shift to a subscription model last year. But as crazy as it may sound, El País seems to have made it work, going from zero to 100,000 subscribers in 11 months.

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How Spain’s El País Drove 100,000 Digital Subscriptions During the Pandemic

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