How Sports Publisher Bleacher Report Became Mobile-First

By: Catalina Albeanu | Journalism.co.uk

As more people are accessing content on mobile, digital publishers have been trying out ways to engage these audiences, find out what content they are looking for and what makes them come back.

Bleacher Report, a digital sports outlet acquired by Turner Broadcasting in 2012, has become mobile-first in the process of building and developing its app, Team Stream.