How Sports Publishers Will Use the NFL Season to Push Direct Connections

Posted Friday, September 8, 2017 10:15 am

Max Willens | Digiday

Another NFL season will begin on Thursday night, and with it comes a new chance for publishers to build direct relationships with their audiences.

Some publishers have recently moved away from their pursuit of scale in favor of more direct relationships with readers. It’s not new to sports-focused publishers; The USA Today Sports Media Group, for example, has built and acquired vertical-specific sports properties since 2011.

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How Sports Publishers Will Use the NFL Season to Push Direct Connections

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