How Taking Cues from Business Insider is Making a Popular Kenyan Website Profitable

By: Sam Petulla | Nieman Journalism Lab

Kenya is attracting a good deal of attention from the Internet-inclined these days. It has seen a new wave of impact investors, entrances by IBM and Google, and musings that the country is primed for Bitcoin.  

There’s also buzz around the popular entertainment news site, Ghafla, which is counting more than 1.2 million monthly uniques four years since it launched, according to founder Sam Majani.


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