How The Advocate Conquered New Orleans (and Most of the Rest of Louisiana, Too)

Posted Wednesday, May 22, 2019 9:43 am

Rick Edmonds | Poynter

Even before owners of The New Orleans Advocate bought the assets of its competitor, The Times-Picayune and NOLA.com, earlier this month, it charted a remarkable course of expansion in an industry that is relentlessly shrinking.

With papers in Baton Rouge and the Acadiana/Lafayette region, The Advocate has built a combined circulation of 100,000 and a news staff of 110.

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How The Advocate Conquered New Orleans (and Most of the Rest of Louisiana, Too)

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