How The Atlantic’s Black History Project Turned into a 7-Figure Deal with Salesforce

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The Atlantic is setting out on an 18-month journey to uncover Black history in America, with initial sponsor Salesforce that’s willing to support it with a seven-figure deal.

This partnership is coming to fruition at the same time that the advertising world had renewed its interest in supporting Black stories, thanks to the Black Lives Matter movement last summer and right now during Black history month.

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