How the BBC is Stepping Up Its Use of Chat Apps with Viber and WhatsApp

Posted Thursday, March 3, 2016 10:00 am

Lucinda Southern | Digiday

For the past two years, the BBC has been using chat apps including Yik Yak and Line to distribute content like health and safety information in response to the Ebola crisis and the Nepalese earthquakes.

Now, the BBC is building on that experience by using Viber and WhatsApp to publish documentaries.

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How the BBC is Stepping Up Its Use of Chat Apps with Viber and WhatsApp

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