How the BBC is Widening its Global Advertising Ambitions

Posted Friday, October 23, 2015 8:51 am

Jessica Davies | Digiday

The BBC is eyeing Japan and Iran as it seeks to widen its global advertising reach.

Last Friday, the national U.K. news broadcaster launched its first ad-funded, non-English news site in Japan. BBC.jp offers business, entertainment and technology stories pulled from its global news service and BBC.com, translated into Japanese.

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How the BBC is Widening its Global Advertising Ambitions

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