How the Columbia Missourian took an issues-based approach to election coverage

Genevieve Smith is the municipal elections manager at the Columbia Missourian, a role she filled through an independent study at the Missouri School of Journalism. 

The Columbia Missourian has been working to improve its coverage for the past two municipal election cycles. Ahead of the 2025 election, we discussed what Columbia voters really wanted out of election coverage, and decided we wanted to take an issues-based approach. 

It’s a strategy you can use, too, with off-the-shelf digital applications. 

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