How The Daily Beast Uses Data to Inform Native Ad Strategy

Posted Wednesday, July 22, 2015 9:54 am

Lucia Moses | Digiday

Advertisers may be obsessed with native advertising, but few are sure about how to make sure it’s working. The Daily Beast, which relies on content marketing for 80 percent of its ad campaigns, has taken a data-driven approach to both creating native ads and to proving they work.

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How The Daily Beast Uses Data to Inform Native Ad Strategy

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